Qashif Effendi

Qashif Effendi

CEO, Three Musketeers Kids Company


MBA with over 25 years experience of working at CEO, Director, and General Management positions in top multinationals in the MENA and South Asia regions. Sectors include FMCG, Consumer Durables, Industrial Products, Public Utility, Petroleum, and Education. Areas of specialism include:
• Extensive experience in General Management, Marketing, Sales, and Operations in leadership roles across several diverse industries, categories, and geographies
• Strategic development, review, planning, and analysis
• Exploring business investment opportunities, conducting feasibility studies and business valuations
• Profitable and Sustainable growth of businesses and brands across diverse industries
• Distribution and Sales Channel Development experience in urban and rural settings
• Spearheaded several successful Company/Brand turnarounds
• Expertise in Brand Architecture and Identity Creation, Brand Re-positioning, Managing Brand Health Check Monitors (such as Consumer Panel, Retail Audit, Brand Equity Studies, Media Planning, etc)
• Corporate Communications know-how, with hands-on experience in Public Relations (PR) and Corporate Social Responsibility (CSR)
• Over 15 years of teaching experience with the most reputed Business Schools and Universities in Pakistan with over 4,000 students all over the world
• Part of the 100 CEO’s of Top Performing Companies in Pakistan 2017 Book published by CEO Club
• Advisor to the Board of WE-NET (Pakistan Women Entrepreneurs Network for Trade), a World Bank initiative
• Module leader of Technopreneurship program at Chaudhry Muhammad Akram Center for Entrepreneurship Development in Lahore and Visiting Faculty at IBA, Karachi

Specialties: General Management, Marketing, Sales, Communication, Consulting, Education

All sessions

Marketing Strategy

  • 1 December, 2019
  • 00:30 - 02:00
  • Times Complex